As a business owner you don’t want to spend time or money doing things that aren’t adding value to your organisation.
Compliance is a must do, but can it enhance your marketing?
We think the answer is YES!
From the many organisations we have worked with, across a wide range of sectors, we know that client databases can vary enormously in quality. Some clients meticulously update their data but many don’t.
Updating information takes time and often costs money. But not keeping data current is false economy as it yields low quality results when used for marketing campaigns.
Organisations need to comply with the changes that came in to effect on 25th May 2018. This means it is no longer acceptable to use data that hasn’t been verified by the individual that owns it.
Under the GDPR, ‘personal data’ is considered to be any information relating to an identifiable individual. If you collect names, addresses, email addresses, IP addresses, location data etc, the GDPR applies to your organisation.
So if you have unloved data lying about, it’s time to either clean it or dump it. This is a positive step, as high quality data will result in better marketing results.
Lead Consent was devised with the regulation in mind to allow the safe and secure management of marketing data. This is great, but compliance is boring. So we thought it would be exciting to use the verified data to enhance the quality (and results) of marketing campaigns.
How can Lead Consent save you time and money?
- Easily clean your existing contact database.
- All data is verified by the contact themselves, saving you time.
- Creates a high quality list to run campaigns from.
- Segment your contacts into categories.
- Contacts can select their own marketing preferences.
- Keeps an audit trail of contact verification in case of disputes
- Exports only verified data, segmented as you require.
- Contacts can manage their own data so the information is kept current.
- Exported, clean data can be imported in to the marketing software you normally use i.e. MailChimp.
Discover how Lead Consent can empower your organisation, call 01686 624 258